Tips for Instagram Marketing for a Car Dealership

Tips for Instagram Marketing for a Car Dealership

Marketing helps get products and brands seen by more people. The more the people that are aware of the products that you are dealing with, the more customers your business will have. Today, it is common knowledge that social media marketing is the best option for all brands. No matter the products that you are dealing with, if you want to reach more customers, your business should have an online presence. Online presence does not always mean a website. Your business needs to have an account in all the leading social media platforms. 

One of the best social media platforms that will give your business leads is Facebook and Instagram. Facebook Dynamic Ads and Facebook Lead Ads can give you enormous leads from Facebook. There are more than 95 million images and videos shared daily on Instagram. That makes it one of the best places to market different products. 

Instagram is one of the best social media platforms to get your brand and products to be seen by more people. Remember, the more people are aware of the products that you are dealing with, the better the business. One of the first few things to do after opening an Instagram account for your business is to start growing your followers’ list. The more followers you will have, the more people you will be able to reach. There are many ways that you can use to grow your Instagram account, including getting free Instagram followers from ProjectInsta. Once you get a good Instagram following, you can now start using the following business tips to attract as many customers as possible to the doors of your car dealership. 

1. #Hashtag

Instagram posts that have hashtags get 12 percent more user engagements than those that don’t include them. Apart from that, Instagram hashtags also help boost content optimization and discovery. In other words, using hashtags in your Instagram posts will help them reach many people. 

Instagram hashtags are very useful, but you have to be careful when using them. Instagram allows you to add 30 hashtags to your post, but you don’t have to use all of the available slots. If you are looking to attract, engage, and get shares, you should not use more than nine hashtags. 

Apart from making sure that you are not using too many hashtags, you also have to make sure that all the hashtags that you are using are relevant. You should never use a hashtag that is not relevant to the photo or video that you are sharing. You can use Hashtagfy to see whether the hashtag you are using is relevant or not. Some of the best hashtags to use as a car dealer include:

  • #car
  • #carforsale
  • #carsales
  • #autosales
  • #cardealer
  • #usedcars
  • #cardealership

You can also create your own branded hashtag. A good example is one Mercedez uses (#mbfanphoto). All that you have to make sure is that all the hashtags in your post are relevant. You better not use hashtags than using those that are irrelevant to your niche. 

2. Connect to prospects

Using a branded hashtag in your posts is one way of connecting to your prospects. You have to think about what to do when a new customer sends you a message or inquiry. Keeping your conversation with the customer open in the public eye can help build interest, but a private chat with a constantly engaging prospect can help secure a sale. You should also make sure that you are not sending copy pasted content to your customers. Sending out personal replies to their inquiries will make them feel connected to your company.

3. Use Ads

Instagram users are always scrolling and won’t stop until they spot something cool or interesting. You have to make sure that your Ad is cool enough to attract the attention of Instagrammers. Before publishing, you also have to test the Ad placement for both costs and return. 

4. Don’t use stock photos

When using Instagram to market your cars, you have to make sure that all the images that you post are aesthetically pleasing and interesting. Instead of using images from the internet, you should use photos of your stock. All that you need is to make sure that your photos are incredible and attractive. You can also consider hiring a professional photographer. You can also ask your customers to pose for a photo that you will post on your Instagram while they are in your auto shop. 

5. Go live

Instagram notifies all your followers when you go live. You can go live to show your followers the cars that you have in your store. You can also show them some of the unique features your cars have. Be careful when going live on Instagram. You don’t have to market directly when you are streaming as this can discourage some of your followers. Apart from that, before going live, you also have to determine which day and time of the day is best for you to go Live on Instagram.